Elvis Evolution to Launch May 2025 in London

Immerse LDN and Layered Reality have announced an Elvis Presley experience planned for May 2025.

Taking place at Excel’s new Immerse LDN entertainment district, Elvis Evolution is a high- energy, high-tech homage that promises an unforgettable experience, where fans will get to walk in Elvis’ blue suede shoes, with the sights, sounds and even smells of his life and career.

The experience centres on Elvis’ iconic ’68 special performance that captures the drama and triumph of what is described by many as the ‘greatest rock performance of all time’.

Elvis Evolution will also use cutting-edge technology and generative AI to deliver intimate moments that offer an insight into the man behind the myth.

Through a partnership with Elvis Presley Enterprises and Authentic Brands Group, the custodians of the Elvis Presley estate, Layered Reality has been granted access to thousands of Elvis’s personal photos and hours of the star’s home-video archive, using state of the art technology to bring the musical icon to life.

Managing partner of Elvis Presley Enterprises, Joel Weinshanker, said: “With ‘Elvis Evolution,’ we are pushing the boundaries of how his legacy is experienced. Layered Reality’s immersive approach will allow fans to truly step into Elvis’ world and feel the energy and spirit of his music in an unprecedented way. We are excited to bring this new chapter of Elvis’ legacy to life, allowing fans to engage with his iconic music and larger-than-life persona in a deeply personal and interactive format.”

Founder and CEO of Layered Reality, Andrew McGuinness, said: “We know demand will be high, but with no dynamic pricing in place, fans who have already waited decades for this moment can feel confident they can get a ticket at the original price. We want the show to be as accessible as possible, without any surprises for those desperate to secure tickets.”

Director at Immersive Entertainment & Events of Excel, Damian Norman, said: “With their well-deserved reputation as a market leader in London’s immersive scene and their track record of delivering successful, long- running IP’s Layered Reality is the ideal partner to resurrect one of the best-selling artists in history. The music of Elvis continues to inspire and captivate audiences worldwide, and we couldn’t be more excited to welcome him to Immerse LDN.”